The aftermath of the 1991 fire
(NOTE: this was a comment added to this post: What did we learn from the fire of 1991? and was cleaned up and corrected a bit after being written in that tiny little comment box at the bottom of posts, which is a little hard to see in that context.. so this version is slightly different from the original comment back at that post.)
I was in Berkeley at the time of the ‘91 fire.. watching from the roof of my warehouse at the time, on 3rd street.
After the fire I was hired by an architecture firm, and I spent a year doing 100 fire booklets for 100 homeowners, coordinating with the architects in the office who drew the “as was” plans of the old homes.
These were homes that typically had been purchased in the prior 10 years for approximately $200 – 250k. They were typically 1500-1800 square feet. The “to be” drawings had to replicate the house, except bring it to 1991 code, and then there was what the client really wanted (typically if they were rebuilding: a 10,000 sq ft house in order to feel cocooned and protected). So the insurance company would typically pay for my work documenting the old house and cost to build the “as was house” and the “to code but as was house,” plus three sets of plans by architects, plus construction management (at that time, about $100k in architecture fees). Then the insurance would pay the client 3 yrs of rent on a comparable house (usually at that time about $300k) plus permit fees, plus landscaping, plus the cost to rebuild the house, plus 90% for contents no matter what they had inside (warhols or posters, gucci suits or gap tshirts). Plus the values of their cars, boats, etc. Most clients did really well. We were typically able to get a cash settlement of around $3m tax free or more depending. Many clients sold their lots for $100k and went to Italy or somewhere to decompress after the trauma and just hang with the cash.
At first, most of us working with these people felt really badly for them. They had lost all of their worldly possessions, maybe pets, one woman ran all the way down the hill with flames leaping after her with her pet in her arms and the clothes on her back. But after about a year, and gobs of compensation later, the fire loss people had become a bunch of overly entitled whiners who still wanted more more more: money, sympathy, possessions, protection. It was ridiculous.
Honestly most of the people working for them couldn’t even afford to buys houses in the flats in bad neighborhoods, much less the nice ones the victims had with those gorgeous views, and we had to listen to the traumatic whining over and over daily of these very rich self-centered people and just be sympathetic. Not all but a lot of them were unable to get perspective or to see how incredibly privileged they were, despite their losses. They became pathetic and the newspapers began to report on backlash reactions because of how incredibly demanding some of these people were behaving.
I would say do these things in addition to the things mentioned in What did we learn from the fire of 1991? (like clearing brush throughout the neighborhood or managing fire roads):
- Make sure you have a insurance policy that pays for “replacement” of the house, plus contents, plus vehicles, plus services like architectural drawings and rental while the house is being redone. Less than that will result in an actual cash loss when trying to rebuild.
- If you have expensive art have all of it scheduled separately. We had clients with houses full of Warhols and Picassos etc and none of it was listed… so they were simply reimbursed for “90% of whatever the house was determined to be worth”. Ditto for other collectibles or jewelry, rare cars or furniture.
- Make sure you have photos of your house, everywhere, inside and out somewhere else (online, with family members at their homes… whatever). We often would contact family to get old birthday party or other event photos… to show, say, wood paneling behind the cake in the background… whatever we could to document things.
- Make a safety plan for post disaster that includes a phone number that everyone in the house and relatives can call, and have everyone memorize it (no cell phone reliance, just in case). This phone should be able to relay messages to all about everyone’s whereabouts, etc. Don’t plan to use email because if the laptop burns, it may be a while before someone can get to email or figure out how to check in (think grandma). You need to be able to call immediately, confirm you are alive, and communicate where you are and can be reached. Cell services often get overloaded during crises so think that one through as well.
- Make an exit plan for during a disaster with a place to go if any household members are at home when the disaster occurs. Know routes and locations, know where to go and what to do for multiple scenarios.
- Make a pet plan if you have those… including what to do if there is no car to get the pet out if someone is at home and the rest are gone with the cars.
- Lastly, think about the situation in advance, get valuables into safety deposit boxes, and remember that it’s just stuff and only the people, the pets and maybe data or family photos (in other words non-replaceable items) matter most. The rest doesn’t really matter and isn’t more important than other people. It can be replaced, given proper insurance or funding.
If a disaster does happen, get therapy. It is a loss and it’s scary, but life happens and it’s not the end of the world. Things will go on. I have a friend in Chicago whose family house burnt down twice (yeah… crazy.. once by lightening and once 20 years later due to an electrical fire). They are still healthy and happy and have perspective and know their friends and family, plus others in the community matter more than things. They have insurance and they just roll with it.

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I’m surprised InBerkeley would publish such an unprofessional,insulting piece attacking the victims of a fire that killed 25 people and destroyed 3000 homes. It also ignores the fate of the hundreds of renters near ground zero. Some were trapped by the fire and received little compensation.
As a psychologist, I’m surprised at the coldness, insensitivity of the author. Having such a massive tragedy that destroys irreplaceable photos, manuscripts, paintings is not just a minor problem. It has a lifetime effect. It seems to me the “pathetic whiner” in this piece is the author who wants to be rich and have a mansion.
Hi Adrian,
I am not attacking the victims. It’s not their fault that they lost in the fire. If you read the whole piece above you’ll note that I was working with 100 families over a year period. I said that in the beginning, I and others felt badly for the homeowners we worked with who had lost their homes. It was after some time, say, 200 days of continued and often worsening complaints putting their lost things ahead of the people around them that I started to say, wait a minute.
In my world, things aren’t more important than people. And these people are seeing a 10x return in say, 5 or 10 years, on their homes over the current market value (not the 10 yr old price). And it’s almost tax free (except if they didn’t either buy another house or reinvest in some real estate.. which all of them did, for a portion of the funds the insurance companies gave them.) Many bought something like 3-6 houses after and kept the rest as rentals. Then sat on their lots until construction got cheap again and the lot went from $100k in value after the fire to $400k. How can they be so ungrateful?
They made out like bandits. And yet, they were becoming abusive. It was emotional manipulation to try to get more than they were entitled to after they’d just gotten a lot from the insurance companies and everyone else. To people who, in comparison, were much lower economically it was really weird and the homeowners seemed to have lost perspective. It is traumatic to lose your house. But people aren’t less valuable than the things you lose in a fire. No matter what it is.
I’m sorry if you disagree. I would hope in your work you try to help people who have lost see that other people, relationships, not things, are most important.
I agree that a fire like that can have a lifetime effect, but I’m also suggesting for the loss victims that therapy, kindness after the event instead of years of anger, and some perspective about the priviledged positions they are in would be helpful.
Also, I had no contact with renters who lost their homes, but I would suggest that renters have apartment insurance, or come to terms with the idea that someday, if they live in a fire area, it might all be gone. I’m sorry they lost but it would seem that you have some experience with the less economically well off in this situation. I’m sure those folks felt particularly badly if they spent any time with the homeowner,s some of whom felt their lost possessions gave them the right to be abusive and unkind to those who hadn’t lost as much. That’s really a double whammy coming from those who might otherwise band together to resolve the emotional pain of the same fire loss.
mary